In case you’re not subscribed to the Apple iOS developer RSS feed you may not have heard – or were never aware – that 1) Apple allows you to provide “short links” to your apps in the App Store and 2) the base URL for short links is now AppStore.com
To create an App Store Short Link, apply the following rules to your company or app name:
- Remove all whitespace
- Convert all characters to lower-case
- Remove all copyright (©), trademark (™) and registered mark (®) symbols
- Replace ampersands (“&”) with “and”
- Remove punctuation
- Replace accented and other “decorated” characters (ü, å, etc.) with their elemental character (u, a, etc.)