Later this month (March 2014), Urban Airship will be rolling out its “Mobile Relationship Platform” which appears to include a suite of tools, services, and hardware(?) that will allow brick and mortar businesses to take advantage of iBeacons.
From a developer’s perspective this will be an appealing offering. Rather than have to build/source from several independent tools, Urban Airship is quickly becoming the “one stop shop” for geo-location/push-notification services for mobile apps and app developers…
…it wouldn’t surprise me if they were acquired by Apple.