I just read a great article from the folks over at Teehan+Lax on one of their projects with a Canadian newspaper. Here’s a great takeaway:
When making digital products and services, it can be tempting to spend a lot of time up-front trying to formulate a flawless strategy. But what we really need to do is get to a simple, actionable statement about what problem we are going to solve for the user as soon as possible, so that the design process can proceed. In fact, a lean strategic process can happen in concert with design, allowing us to test our ideas in practice, figure out what’s working and what isn’t, adapt and move on. In this project, there were a lot of twists and turns that made a flexible and fluid planning process absolutely essential.
– Kim Lawless