Crash of the Titans

There’s an old saying that goes: “The bigger they are…” – I forget the rest 😉

I was just speaking with a co-worker about how companies like McDonald’s and Samsung – once the vanguard of their industries – have suddenly come crashing down, hit the ground, went through the ground, kept going, and then took a left turn in Albuquerque. Meanwhile across town, Apple sets a world record for most profitable quarter EVER and Shake Shack prepares for a highly anticipated IPO.

McDonalds in particular leaves me scratching my head. Burgers, Fries, and Milkshakes. How do you screw that up? I could venture some theories but it really doesn’t matter.

In the end, I think we’re witnessing the cataclysmic decline of what was once an the icon of American Entrepreneurship, success, and capitalism.

Maybe it’s the millennials? Maybe something that big has to collapse under it’s own weight? Personally, I think they need to  bring back the McDLT.

“Keep the hot side hot and the cool side cool”

Words to live by.