Crash of the Titans

There’s an old saying that goes: “The bigger they are…” – I forget the rest ūüėČ

I was just speaking with a co-worker about how companies like McDonald’s and Samsung – once the vanguard of their industries – have suddenly come crashing down, hit the ground, went through the ground, kept going, and then took a left turn in Albuquerque. Meanwhile across town, Apple sets a world record for most profitable quarter EVER and Shake Shack prepares for a highly anticipated IPO.

McDonalds in particular leaves me scratching my head. Burgers, Fries, and Milkshakes. How do you screw that up? I could venture some theories but it really doesn’t matter.

In the end, I think we’re witnessing the cataclysmic decline of what was once an¬†the icon of American Entrepreneurship, success, and capitalism.

Maybe it’s the millennials? Maybe¬†something that big has to collapse under it’s own weight? Personally, I think they need to¬†¬†bring¬†back the McDLT.

“Keep the hot side hot and the cool side cool”

Words to live by.