I can’t help but notice that more and more news publishers have begun pushing their articles (content) out to hosted platforms like Facebook Instant Articles (FIA), Apple News, Medium.com, and – if you think of Google.com as a publishing platform – Google AMP.
Strange as it may seem, this might be a win-win-win situation for all stakeholders.
- For consumers it means a better reading experience. Pages load “instantly” when read in Facebook, AMP, Medium’s native app, or Apple News.
- For news publishers it means they can focus more on producing content rather than building technology stacks to publish/host the content. That means the cost to publisher content decreases.
- For advertisers, it means increased reach because Google, Apple, and Facebook are likely to favor news articles that are optimized for thier platform. In fact, some publishers have even begun letting Facebook sell ads on their behalf – for a 30% cut.
And here’s a thought…
Would consumers be willing to pay for a “Netflix for News”? Instead of paying a separate subscription for the New York Times, Washington Post, Wall Street Journal, GQ, Runners World, etc. – it sure would be nice if I just could just pay one online service and could read articles from all of the above.