It’s no big surprise that exercise equipment companies have benefited tremendously from the pandemic. During their most recent earnings call, Peleton reported that they ended the year with 1.09 million connected fitness subscribers – who pay $39 a month. Another 316,800 people paid for Peleton’s $12.99 digital (app) subscription which offers both live and on-demand classes. And that got me thinking 🤔 why is Nike giving away it’s content on the Nike Training Club app for FREE? And while we’re at it…
- Why hasn’t Nike made a move to develop in-home exercise equipment or purchase a company like Mirror – who was recently acquired by lululemon?
- Where are the Nike “MasterClass” workouts that offer tips and instruction from notable world class Nike athletes?
- There’s a CrossFit on every corner, but, where are the Nike branded gym facilities with huge murals of Lebron and Air Jordan on the walls along with licensed and certified Nike instructors? The gyms would, of course, also double as stores to try out and buy shoes, clothing, and equipment.
- And what better way to finish a workout by drinking a Nike chocolate protein shake to help promote recovery.
Perhaps it’s a bit of a reach, but it occurs to me that Nike could send it’s stock into the stratosphere by building a recurring revenue model through content, gyms, and personal training. Shoes, Clothing, Equipment, Nutrition, why not push into every stack in the vertical? How is this not already a thing? I’m over-simplifying, but, I do think there’s a tremendous opportunity for Nike in a post-pandemic world.