The Battle for Your Phone’s Default Search Engine

Apparently Samsung is considering replacing Google as its default search engine with…wait for it…BING. That’s according to an article published by NYT (16 April). Google learned this news last month. I’ve put the link below.

“Google’s reaction to the Samsung threat was “panic,” according to internal messages reviewed by The New York Times.”

It’s almost impossible to imagine Samsung making a switch. After all, Samsung phones run on Android. Also, let’s not rule out the possibility that it’s a bluff. An attempt to negotiate a better deal with Google. But when a threat moves from the absurd to the possible, in the blink of an eye, “panic” is the appropriate response.

Two months ago I predicted that Apple iOS Safari would eventually change its default engine from Google to Bing – unless Google adopted a war-like effort to respond to the emerging threat. It cannot be overstated, a switch in default search engines on either Android or iOS would be cataclysmic for Google’s revenue.

Microsoft CEO Satya Nadella is coming, and hell’s coming with him.

P.S. My offer to join Google’s board of directors still stands. I know things, I’m a lot of fun at parties, and I’m great at bar trivia. 🙃