Holy Cow! Buttons really are a hack!
The Misconception: All buttons placed around you do your bidding.
The Truth: Many public buttons are only there to comfort you.
You press the doorbell button, you hear the doorbell ring. You press the elevator button, it lights up. You press the button on the vending machine, a soft drink comes rattling down the chute.
Your whole life, you’ve pressed buttons and been rewarded. It’s conditioning at its simplest – just like a rat pressing a lever to get a pellet of food.
The thing about buttons, though, is there seems to be some invisible magic taking place between the moment you press them down and when you get the expected result. You can never really be sure you caused the soft drink to appear without opening up the vending machine to see how it works.
Maybe there’s a man inside who pulls out the can of soda and puts…
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